What is a Uniform Resource Locator (URL)?

Uniform Resource Locator (URL) is the address of your site that’ll serve as a specific resource of location on a computer network and a retrieval mechanism. E.g. http://domain name, the URL is incorporated with a domain name since it is part of the URL.

Let’s Explain It A Little More

In order for computer networks and servers to “talk to one another,” computers rely on a language made up of numbers and letters called an IP address. Every device that connects to the Internet has a unique IP address and looks something like this:

22.231.113.64 or 3ffe:1900:4545:3:200:f8ff:fe21:67cf

In order to navigate easily around the web, typing in a long IP address isn’t ideal, or realistic, to an online user. This is the reason why domain names were created – to hide IP addresses with something more memorable. You could consider the domain name as a “nickname” to the IP address.

A URL incorporates the domain name, along with other detailed information, to create a complete address (or “web address”) to direct a browser to a specific page online called a web page. In essence, it’s a set of directions and every web page has a unique one.

What does it mean to you?

In the end, what really matters is the domain name, the key to creating an online presence. And contrary to popular belief, having an online presence doesn’t mean you have to have a website. When you register a domain name, you can leverage it in many ways, including – forwarding your domain name to your social media site or ecommerce platform, branding your email or building a website.

So take the first step in getting online – register your domain name now.