People shopping with a credit card

Tips for consumer acquisition and retention

In any kind of business, the primary goal of every start-up is its survival. With the high competition in the global market inherent to its existence, it is but necessary for the business owner to build a strong user-base at the early stage.

If we think consumer acquisition is hard for start-up owners, then consumer retention is harder.

However, a business can start with a strong foundation. We have to remember that clients are the very reason a business continues to operate and exist in the market. So keeping them satisfied is the best way to retain their loyalty.

Things a start-up can do.

  1. The power of good sales talk. In this era of digital marketing, some companies overlook the power of the word of mouth. However, this remains to be one of the most effective tools in attracting potential clients. This is when the business owner puts his expertise into work. The magic of talking and convincing is powerful.
  2. Maximize resources. As mention above, businesses are now living in the digital marketing era. And of the prominent ways of getting the word about a business is to be introduced to as many people as possible, online and offline.
  3. Referrals. Aside from making of social media and other platforms of advertisement, it is a good strategy for a business to create influencers to spread the word about the products and services it offers, as well as multiply the impact to other consumers.

The list of tips can go on. Some consumers nowadays go online to buy products but a lot still visit the physical store to compare the variety.

One of the objectives of a business, whether a sole propriety, a partnership, or a corporation is its early stage survival. And its existence lies in the fact that there are clients who would like to buy and avail the products and services that your business is offering. So getting a strong consumer-base is but the goal at the time the business was built.

Photo credits: